The black sheep lands in Sweden

The new agency was born out of the acquisition of highly acclaimed Swedish mobile agency Monterosa. The launch of BBH Stockholm leverages BBH’s creative and strategic firepower with Monterosa’s technical and design capabilities to make world class digital products both for ourselves and in partnership with clients.

Stockholm is one of the world’s most successful cities for tech innovation and design and the Agency has had an entrepreneurial culture right from conception which includes doing different deals with clients that enable the agency to share in the success of clients’ businesses. At the same time, the agency is creating its own digital products for sale.

BBH Stockholm is made up of world class developers and mobile specialists and the agency already has a wide range of clients from market leaders such as Adidas, Volvo, Travelex and Ikano through to emerging start-ups.

Sweden joins the six other BBH offices around the world (London, Singapore, New York, Shanghai, Mumbai, Los Angeles), each with their own specialisms but with a common creative culture and aligned under the BBH brand. The global company has 1000 staff worldwide and provides many different services for clients from advertising to agile production, content creation to design but all with BBH’s creative DNA.

Neil Munn, Global Chief Executive Officer said: “We are delighted and proud to be bringing Monterosa under the BBH black sheep banner. Our own focus on creativity and quality means that we do not do this lightly. BBH Stockholm will bring an exciting new dimension and energy to our offer”.

Andreas Bjork, CEO of BBH Stockholm said: “We are problem solvers. We want to unsuck what sucks in the relationship between brands and the consumer. In this mobile age, we are well placed to do this and now with the BBH network at our disposal, we think we can achieve our ambition of being the number 1 agency partner for digital business. 

Pelle Sjoenell, Worldwide Chief Creative Officer said: "I've been dreaming of this. BBH, the brand and agency I grew up admiring, is coming to Stockholm. For us as a global brand, to add the absolute spearhead of technology and Swedish tech talent to the rest of the BBH family and its clients, is amazing. But to also help bring the strategic and creative muscle from the BBH world to Sweden is equally exciting. It all just makes me proud in so many ways." 

Carl Norberg, Founder of Monterosa, now BBH Stockholm, said: “Sir John Hegarty and Sir Nigel Bogle putting their names above the door of the agency I started six years ago is the ultimate confirmation that we are on the right track. Its an honour to play in the BBH shirt and take my word for it, we will not play defence.”

BBH Stockholm will be based at Jakobsbergsgatan 17, Floor 9 111 44 Stockholm

www.bartleboglehegarty.com/stockholm