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Sports collaboration by Stockholm-based Beckmans College of Design

Pressmeddelande   •   Feb 08, 2019 10:24 CET

Sport Psyche – Beckmans Fashion Collaboration

Beckmans College of Design opened this season's Fashion Week in Stockholm on February 4th with the show Sport Psyche - Fashion Collaboration.

Collaboration with six recognized sports brands

Sport Psyche - Fashion Collaboration is eleven new collection concepts designed by the final-year Fashion students together with six prominent sports brands: Equestrian Stockholm, Filippa K Soft Sport, Galvin Green, Houdini, Pelle P and Stutterheim. The brands represent a breadth in the industry, with expertise in widely differing sports fields, from golf to equestrian sports.

"There are no longer any boundaries between sports and fashion, sports is fashion today. In this project, the students have collaborated with sports companies operating in a broad spectrum in the sports field. They have investigated function and how sports and design can be combined. By adding even more focus to design, we believe the sports industry can further raise the bar in the industry," says Pär Engsheden, Program Director Fashion.

See the film from the fashion show
Read about the fashion concepts

Fashion film and graphic identity by students in Visual Communication

The project is also a collaboration with a group of students in Visual Communication who have developed a graphic identity for the project that includes fashion film, look-book in digital and printed form, web, art direction and content for social media.

Participating Fashion students

Adam Swärd, Benedicte Eggesbø, Emma Wåhlin, Erik Olsson, Felicia Åström, Fo Phan, Jannica Hagfors, Jon Allensten, Sandra Saeidi, Sergio Castiglioni and Sofia Isdahl. 

Om Beckmans Designhögskola

Beckmans Designhögskola utbildar inom tre konstnärliga kandidatprogram (180 hp): Visuell kommunikation, Mode och Form. Beckmans Designhögskola är en enskild utbildningsanordnare och har sina lokaler på Brahegatan 10 i Stockholm. Vi har 123 studenter och 30 anställda inom lärarkår och administration, vi anlitar över hundra namnkunniga gästlärare och samarbetar nära med branscher och plattformar som vi delar intressen med. Beckmans befinner sig i en ständig utvecklingsfas där ny kunskap, perspektiv på mångfald, jämlikhet och hållbarhet genomsyrar frågor som direkt kopplas till utbildningen.

www.beckmans.se

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