ICM student Jenny Crawford at Bergenstråhle & Partners

Jenny Crawford, a law and Intellectual Capital Management master’s student at Gothenburg University, will work on a project as well as write her master thesis at Bergenstråhle this spring. She will be located at Bergenstråhle's Stockholm office.

The aim of the project is to investigate how leading companies from different sectors work with branding on social media today. Her focus will be on the use of legal tools to build a strong brand and create a control position. She will identify best practice and create a game plan to help companies strengthen their position. Her master thesis is more focused on the trademark aspects of branding on social media, but it will be closely linked to the project.

Bergenstråhle already has a lot of ICM alumni’s working here and we are really excited about having another great talent from that master program here with us.

Welcome to Bergenstråhle & Partners, Jenny!