Golden Air launches a refined strategy under the name Braathens Regional

As of 1^st of January 2013, Golden Air is refining its strategy to enhance the focus on Wet lease and Ad hoc Charter in Europe. As part of the strategy Golden Air will change the company name to Braathens Regional. 

Golden Air is owned by Braathens Aviation (75%) and the change of name and refinement of the strategy is part of the group´s development. The route Stockholm Bromma - Trollhättan that Golden Air is currently running will therefore be transferred to Sverigeflyg, another Braathens Aviation company.

- The aim of Golden Air has always been to be an efficient regional wet lease operator, but at the same time we have been running our own route as well. We are now taking on the challenge of being a leading wet lease operator in Northern Europe. Our ambition is to grow and to be the best option on the market for regional flights, says Jimmie Bergqvist, CEO of Braathens Regional.

Braathens Regional will provide Wet lease/ACMI operations to airlines in Europe. The fleet is flexible, ranging from Saab 340 that carries 33 passengers, to ATR 72-500 that has a capacity of 72 passengers. The aircraft and staff are today based in Sweden, but can be based at any destination in Europe, based on customer´s needs.

- Our mission is to present airlines in Europe with a flexible, strategic tool, performing cost efficient and reliable operations with regional aircraft. Our main focus is operations to and from Scandinavia, says Jimmie Bergqvist.

Golden Air has operated close to 30 routes in Europe, providing capacity for airlines such as SAS, Sverigeflyg and Blue1.

Braathens Regional will be launched officially on January 1^st 2013. 

For further information, please contact:

Jimmie Bergqvist, CEO Braathens Regional, +46 (0) 70-606 29 40. 

About Golden Air/Braathens Regional
Golden Air was founded in 1976 and is currently operating carrier for Sverigeflyg, Höga Kusten Flyg and SAS. Golden Air is also performing charter operations within Europe. The company fleet consists of 5 ATR 42/72, 11 SAAB 2000 and 1 SAAB 340. Today, Golden Air is employing approximately 250 employees, based on 8 bases in the Nordic region. The turnover in 2011 was approx. 55 MEUR.