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Looking Beyond the Immediate Customer
Summertime is a slow time for candy sales. That’s bad for Hershey’s and bad
for its retailer customers. Looking for a way to pump up purchasing during
this period, Hershey’s studied how consumers use chocolate during the warm
summer months. Their work led them to the popularity of s’mores, that delicious
combination of toasted marshmallows, slightly melted chocolate, and graham
crackers.
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License:
Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
- File format: .pdf
Topics
- Computers, computer technology, software
Categories
- hershey's
- choklad
- försäljningsstrategier
- kundreferens
- casestudie
