Strategy Execution with Extraordinary Leadership at AT&T – Driving Transformation & Unity. A case study from AT&T

After a series of joint ventures and acquisitions, AT&T had assembled a wide array of assets. The objective of the senior leadership team was no longer about acquisitions for scale and transformation; it was now about executing on the combined set of assets. AT&T needed to break down silos, change its culture to incorporate more innovative and collaborative thinking, and focus on the complexities and trade-offs in executing on its 3-year plan. The company also needed to foster a “One AT&T” mindset, and develop a market leader mentality, as one of the largest integrated communications company on the planet