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Is Native Advertising Really New? By Gustav von Sydow
Display ads aren’t going anywhere. But many platforms and publishers are casting their lots with new ad formats that are more native to the user experience. This series on “The Modern Publisher” examines the successes and challenges these ad sellers have in implementing such native monetization systems.
Topics
- Web media
Categories
- the modern publisher
- burt
- online advertising
- metrics
- advertising
- gustav von sydow