News -
Viewability Will Drive Display Ad Innovation Says Peder Bonnier
To stem the tide in traditional display, Bonnier and his company turned to Gothenburg-based Burt to measure and evaluate ad campaigns – including viewability of ads – which then inform the tactics his company uses in display.
Topics
- Web media
Categories
- burt
- advertising
- analytics
- bonnier
- peder bonnier
- viewability