Pressmeddelande -
Introducing Caliroots x Ellesse "Jet Set"
Photo: Ollie Nordh for Caliroots
Swedish retailer Caliroots links with iconic Italian sportswear brand Ellesse on a capsule for the coziest, coolest traveler. The Caliroots x Ellesse “Jet Set” Capsule offers a decadent take on sportswear essentials, perfect for wherever life takes you.
The hero of the capsule is a classic tracksuit, in luxurious black velour. Finished with reflective highlights, silk red lining and leather Ellesse and Caliroots Palm patches, the suit also offers a premium fit, with the pants falling straight to pair perfectly with loafers (or your favorite sneakers). The tracksuit is complemented with a co-branded t-shirt, long sleeve and crewneck sweatshirt. To finish the look, there’s a black velour bucket hat and white Merino wool beanie, a co-branded silk scarf and socks.
The first customers to purchase from the collection in-store and online will also receive black slippers and eye mask, for the ultimate travel experience.
The Caliroots x Ellesse “Jet Set” Capsule is now live at Caliroots.com and in-store at Caliroots Stockholm + Gothenburg (just in time for Black Friday).
For the campaign imagery, we tapped a longtime friend of Caliroots and Stockholm’s ultimate gentleman. Download the pictures here. Photo credit: Ollie Nordh
For more information contact:
Allyson Shiffman, Head of Content and Marketing
allyson.shiffman@caliroots.com
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- Detaljhandel
Kategorier
- fw19
- jet set
- ellesse
- caliroots
Based in Stockholm, Caliroots is at the forefront of the sneaker and streetwear scene, both in Scandinavia and beyond.
With a true passion for and influence on the culture it represents, Caliroots brings a singular point of view and, above all, strong positive vibes to everything it touches. With flagships in Stockholm and Gothenburg, Caliroots is at the intersection of streetwear and fashion and always offers the freshest of the fresh.
