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Staffan Örnbratt, the new CEO of COBS

Pressmeddelande   •   Okt 10, 2019 09:16 CEST

Sören Erlandsson, who has served as CEO for over 10 years, has now chosen to leave COBS followed by The Lagercrantz Group having appointed Staffan Örnbratt to become the next CEO of the company.


Staffan is a seasoned leader in marketing, product management and business development. His most recent post was Marketing and Sales Director at SAAB Public Safety & Security, where he was able to utilize his expertise in mission critical communication systems. The bulk of Staffan’s experience lies in his numerous leadership roles from product management to marketing and sales at Ascom over the course of 18 years where he also developed solution sales in Europe, North America, MEA and Asia.


Lagercrantz has been actively seeking the ideal candidate for the assignment as CEO of COBS, and with great pleasure, "We are pleased to announce the recruitment of Staffan, who has the industry experience to take this company to the next level," says Daniel Reithner, VP Communications at Lagercrantz Group AB.


“I’m happy to have been given the opportunity to work with an exciting new team and develop the COBS’ business further. With the company’s existing knowledge, strong product portfolio and reliable mobility solutions for increased safety, security and efficiency, there is great potential for the company to become even stronger. I am looking forward to meeting customers and partners, both new and existing, to develop the business in both the Nordic and global markets,” explains Staffan, who will assume the position of CEO on the 1st of November.


For further information, please contact:

Daniel Reithner, VP Communications Lagercrantz Group AB
+46 76 762 6314
Daniel.Reithner@lagercrantz.com

COBS AB is a part of Lagercrantz Group (STO:LAGR). The Company has over 40 years of experience and is specialized in alarms and communication solutions, with the purpose to protect people working in exposed environments. High security, uptime and availability make the products perfect for businesses that require stable and well-proven technology. The solutions provided by COBS have flexibility and scalability, based on open concepts for maximum integration possibilities with other systems, resulting in both increased security and efficiency in more workplaces.


Lagercrantz is a B2B value-creating technology group offering proprietary products and products from leading suppliers. The group consists of some 50 companies, each focusing on adding value in niches, i.e. offering specific technologies, to specific customers in specific markets.

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