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Swedish Wilma to introduce their updated collection of Eco-Fashion mobile cases @ CES, Las Vegas Jan 7-10th

Pressmeddelande   •   Jan 07, 2020 08:24 CET

During the annual CES show, Wilma is launching an updated collection of fashion cases manufactured of PBAT and PLA combined in a composite material. During the last months, Wilma has become one of the leading brands for eco cases in Europe, and is now making a foot print on new markets across the Globe.

The new collection comes with designs for iPhone 11, 11 PRO and 11 PRO MAX. 

- ”Everything that has already happened within FMCG and later in fashion/clothing is now happening within consumer electronics and the mobile industry. We aim to be the leader within sustainability for our industry and our updated Wilma collection is another step in that direction.”

“It appears as if there is a gap in our industry, as the interest from the market for eco has been overwhelming during the last 6 months. Another sign of a sustainable trend is the growing market for refurbished phones in the Nordics and in Europe. We are happy to be part of a movement to raise the awareness for sustainability within the CE and Telecom market”, saysPärlan Fritz, Commercial Director at the company behind the brand.

Facts
PLA
(Polylactic Acid) is a thermoplastic aliphatic polyester derived from renewable biomass, typically from fermented plant starch such as from corn, cassava, sugarcane or sugar beet pulp.

PBAT (Polybutylene Adipate Terephthalate) is a biodegradable random copolymer. PBAT can be made from both fossil and bio-based sources, and is fully biodegradable (EN 13432).

Wilma’s new mobile phone casesare produced of 60% PBAT and 40% PLA. Both PLA and PBAT are bio-degradable through industrial composting according to EU-standard EN 13432.

Packaging is manufactured from recycled paper, minimal in size and is completely free of plastic.

WILMA@CES
We have a Suite at the Venetian for meetings.
Hotel Venetian, Venezia Tower / Suite 5508

Please contact us to schedule a meeting/demo. niklas@fashiontekk.com, +44 7762 580705

MEDIA EVENT Wednesday 8th 1-2 pm
Hotel Venetian, Venezia Tower / Suite 5508

www.ecofashionbywilma.com
#ecofashionbywilma

Fashiontekk is a Swedish company that develops innovative mobile accessories for both the Nordic and global markets with brands such as Copter (screen protection) and Wilma (eco mobile cases). The company has offices in Karlstad and Stockholm (Sweden), London (UK) and factories in Kumla (Sweden) and Shenzhen (China).

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