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2BPublished blir Firesouls första satsning på mjukvara (SaaS) för innehållsskapande

Pressmeddelande   •   Jan 16, 2016 14:51 CET

Firesoul starts 2016 by investing in a new exciting company that seeks a global gigantic content market from start. 

Entrepreneur and firesoul Peter Ingman that founded Mynewsdesk, a global innovative PR platform specialized on helping enterprise and organisations to work smarter with earned media. is now ready to focus time, money and passion to help content creators become fully fledged publishers. Therefore he invests and gains majority in 2BPublished, a new media tech company.

The company has a mission to let everyone create content that is relevant, qualitative and rich. 2BPublished will be located in Stockholm, Barcelona and Los Angeles. The development team is fully occupied with the first version of a Content Creation Platform that enables the user to create and then publish on a CMS of their choice. Integrations towards Mynewsdesk, Mailchimp and Wordpress are certain first steps but it the plan there are also other software players within marketing automation and content marketing (SaaS) such as Hubspot, Salesforce, Marketo and Leadsius.

Peter Ingman states: I have yet to see a content creation software for the individual.  The market has been focused on getting User Generated Content rapidly distributed and seem saturated with hundreds of ways to publish content in paid, earned and rented media/networks/apps. We are enabling people to do great content that are relevant for their friends and network.

Peter continues: I have been talking about the need to have your own and owned platform for years but it's not until now that the market seem to get the message, greatly helped by Googles latest work with Rankbrain (Hummingbird algorithm) that promotes relevant as well as the source of, the content. Everybody that wants to be found on Google need to rethink their content strategy.

Investment so far is 3 MSEK but plans are to raise a further 3 MSEK 2016 only through selected friends in the network. 

2BPublished is managed by CTO/CEO Magnus Enderstein that have vast experience from advanced technology within Business Intelligence, Monitoring and Artificial Intelligence (AI) for use in the media industry. A team of developers are located in Barcelona and the current beta customers and sales operations run by Robin Tuorda are located in Stockholm.


Beaconomist, an exclusive newsletter and mobile media app for everybody in the new industry "Content Marketing and Brand Journalism" is run by Rolf van den Brink, a seasoned editorial veteran. He has founded swedish leading media industry newspaper "Dagens Media" -, worked at Resumé but are now running Dagens Opinion that covers politics and society in Sweden. Mail them if you want to test a subscription of 5 editions. 

Ekonomit, a new exciting media covering the intersection between software and business. This media was started by Robert Almqvist, a well known PR profile that works for LewisPR but is now also starting a new content and mediabusiness under the name Epiker. Chief editor and master of all content is Joel Åsblom.

Everysport Media Group is a new forward leaning media constellation from parts of Stampen, Traveas, Sportsverige and 2BPublished helps with their nisched sport verticals and Read their pressrelease here.

Firesoul is Peter Ingmans holding company where he manages his investor- and strategic advisory operations. He supports and develops start-ups that are entrepreneur driven and active within TIME. Technology, Information, Media and Entertainment. Please contact him through any of the available channels if you have propositions, suggestions, ideas and questions.

Firesoul is a swedish aggregator company (aktiebolag) but are active globally, primarily through business in Spain and the US.

Firesoul är Peter Ingmans holdingbolag i sin investerar- och strategiska verksamhet att stötta och växa entreprenörsdrivna start-ups inom TIME. Technology, Information, Media and Entertainment. Kontakta honom gärna genom någon av de kanaler som anges under "Presskontakt" om du har frågor, idéer, förslag eller affärsupplägg.

Mynewsdesk is a global innovative PR platform specialized on helping enterprise and organisations to work smarter with earned media. 

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