Press release - 2 May 2013 10:49

FundedByMe success story – Virtuous Vodka – launches in Systembolaget

Today marks the launch of sales of Virtuous Vodka – FundedByMe’s first alcohol brand success story – in Sweden’s Systembolaget, the government-run monopoly for alcohol purchases. This landmark move once-again confirms the power of crowdfunding, a key element in the success of Virtuous Vodka’s rise to fame since the launch of the brand in September 2012 on the FundedByMe site.

After eight weeks in open round – accepting investments from the crowd - the fundraising campaign closed with a total investment of SEK1,000,140.00 from 103 investors and the opportunity for Virtuous Spirits to start distilling their ecological flavoured vodka brand.

The first bottles were shipped from the production facility in Nynäshamn on 1 March 2013 and the brand has gone from strength to strength since, confirming its popularity with the launch in Systembolaget today. “Without the crowd heading off to their local bars, asking for the Virtuous Vodka brand, talking about their investment to friends and work colleagues, the meteoric launch of this high-quality vodka would have taken much longer,” says FundedByMe CEO and co-founder Daniel Daboczy. “What we see here is a dream made reality in the high-speed world of crowdfunding.”

FundedByMe today has 17,000 registered crowdfunding investors and have raised a total of Sek21million for creatives and entrepreneurs with numerous projects and companies using the FundedByMe investment platform as a way for investors and great business ideas to meet. The platform offers two fundraising models. The original - or classic crowdfunding - model offers investors the chance to own a product, piece of art or simply support a cause via a project page on the company’s website, www.fundedbyme.com/projects. The newer alternative, which is what Virtuous Vodka participated in, offers equity in the business in exchange for investment. Both models offer investors across the spectrum the chance to become part of new and exciting startups – usually for a minimum of one share, the value of which depends on each independent company.

For more information, please visit www.fundedbyme.com.

Learn more about the Virtuous Vodka crowdfunding round here: http://fundedbyme.com/en/equity/start-up/13/virtuous-vodka-by-virtuous-spirits-ab/overview/

Ends

Topics

Art, Culture, Entertainment

Contacts

Susan Sjölund

Press contact Chief Marketing Officer Marketing and communications susan@fundedbyme.com +46723338910

Daniel Daboczy

Press contact CEO and co-founder daniel@fundedbyme.com +46736269985

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FundedByMe success story – Virtuous Vodka – launches in Systembolaget
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