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GINA TRICOT GOES FOR INTERNATIONAL CO-BRANDING THIS SUMMER

Press release   •   Apr 17, 2019 10:43 CEST

Gina Tricot’s summer style is a trendy city chic look styled with the obvious choice - flip-flops. The fashion chain is now proud to announce a partnership with an international shoe brand for the first time by launching Havaianas X Gina Tricot. Gina Tricot will be offering the perfect IT-combination with a specially designed collection such as printed maxi dresses and biker shorts together with Havaianas colorful flip flops.

Gina Tricot continues to meet the target group's demands and has during the past year invested in co-branding with several inspiring and well-known brands. Next up is the shoe brand Havaianas that was founded in 1962. Havaianas is well known for their dedication to sustainable development and specialize in developing trendy and stylish flip-flops in lovely colors and pattern mixes. After seeing the Danish IT girls wearing Havaianas non stop to all the shows during Copenhagen Fashion Week it is now trendier than ever. In early May, Gina Tricot's customers will be able to buy these perfect holiday sandals that give the summer's trendy city look a vibrant dash of color.

- Havaianas is a fashionable shoe brand which we believe will be a great hit for summer and is fully aligned with what our target audience wants. We love to try new things todevelop the brand further. Right now we believe that combining Havaianas’ modern touch with our own trendy brand will create the summer's ultimate IT-combo! It feels extremely exciting since Havaianas is a big international shoe brand and experts in its field, says Anna Appelqvist, New Business Director at Gina Tricot. 

The fashion chain has designed a matching summer collection focusing on feminine maxi dresses and accessories for the launch of Havaianas X Gina Tricot. The idea is for the customer to be able to mix and match their outfits with Havaianas colorful sandals to bring out the seasonal trendy city look. Perfect for a leisurely weekend getaway with the girls and wonderful days filled with walks and dinners in a vibrant holiday town.

Havaianas X Gina Tricot will be launched online and in selected Gina Tricot stores starting May 2, 2019.

Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.

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