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Ted Boman
Ted Boman

Press release -


The Swedish fashion chain Gina Tricot is present in 180 locations around Europe and continues to offer exciting and inspiring fashion both online and in stores in over 30 countries. With a strong passion for fashion and a clear goal to deliver a holistic experience for the customer, the chain has recruited a new CEO in Ted Boman, the current CEO of the fashion chain Junkyard. Ted will lead the company's development as one of the Nordic region's leading retail chains for fashion-conscious women.

With more than 15 years of experience in leading and developing international retail operations and in his most recent experience as CEO at Junkyard, Ted has showcased his ability to successfully develop and establish an omnichannel strategy through the development of brands, increased sales online and through the opening of new physical stores. He also has Previous experience as Head of CDON Marketplace, CEO at Polhem PR and Managing Director at Oriflame Cosmetics Indonesia to name a few.

“Gina Tricots vision is to provide an overall experience for fashion-conscious customers both digitally and in physical stores. Ted has a strong omni-channel mindset and great knowledge and understanding of the digital business with the customer in focus, which is in line with how we see Gina Tricot's continued development. We have a strong and experienced management team which has worked hard to strengthen profitability and competitiveness this past year, and who now together with Ted will continue to develop the company,” says Paul Frankenius, Chairman of the Board Gina Tricot.

“We have worked hard to strengthen competitiveness during the year and are now seeing significantly improved earnings in 2019. We are now seeing growth in the main markets and have succeeded in broadening our distribution. We are now looking at the future with confidence and continue to develop our customer experience in all channels, ”says Joachim Modigh, acting CEO and CFO, Gina Tricot.

"I am extremely pleased to have received this trust and look forward to working with the team and contributing to Gina Tricot's continued development," says Ted Boman, incoming CEO.

Ted starts his new role at Gina Tricot on May 4th.


Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.

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