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One half of Glossybox Nordics Managing Director-duo resigns

Pressmeddelande   •   Jan 18, 2017 15:52 CET

After five very successful five years, Managing Director Henric Persson has voluntarily resigned from Glossybox. His last day was January 13. Henric has worked within Kinnevik over the last 9 years and was part of the trio that founded Glossybox in the Nordics. Over the last two years, he and Victoria Senkpiel has shared the Managing Director role of Glossybox Nordics. Following Henric Persson’s resignation, Victoria Senkpiel will take on the role of sole Managing Director.

- We are very sorry that Henric is resigning. He has been an integral part of the company since day one. Beyond being a highly attentive-to-detail professional and his vast knowledge of digital marketing – he has vast and core knowledge of our company as Henric laid the groundwork for our operational ecosystem. For him, it’s the right call to resign, all of us are driven by different challenges. We have known eachother for five years, and I’ve truly got a friend for life, says Victoria Senkpiel Managing Director Glossybox Nordics.

-Henric has been a core member of the company and management team and key part of the amazing Nordics Glossybox success story. His passion and dedication is something we will all miss deeply. I wish him all the best and great success for his next endeavour, says Caren Genthner-Kappesz Glossybox Global CEO.

Victoria Senkpiel will remain in the company as sole Managing Director of Nordics, and will primarily be focusing on and spearheading Glossybox Nordics strategic business development ahead.

- We are in the process of recruiting a COO, who will be in charge of driving sales and day-to-day business, says Victoria.

In 2016 Glossybox celebrated five years on the Swedish marketplace and the Managing Director-duo Henric Persson and Victoria Senkpiel has together built a brand with a remarkable brand awareness. Via predominantly unaided marketing, they have in Sweden managed to reach an 87% national brand awareness of the brand and product in their core demographic (women 18-39). They have established a marketing platform that has revolutionized the beauty industry and positioned Glossybox as a modern mediahouse, where the active and presumptive subscribers generate content throughout their social channels resulting in an exceptional reach. The number of active subscribers in Sweden exceeds 50 000 which translates to over 1% of the whole Swedish female population. Factoring in the male vertical and the Norwegian subscriber base, over 60 000 active subscribers receive a box monthly.

- It’s of course mixed feelings, although I made the decision myself. I have been part of the Nordic entity since the first very first box in December 2011 in Sweden, says Henric Persson and continues:

-My five years at Glossybox have been an unforgettable era. Overall, the best years of my life, where I have also really got a solid grasp of my biggest personal drivers. My passion is to build companies and I see myself leading another high-growth online venture in e.g. the consumer sector, ahead. I’m ready for my next journey. I’m very much looking forward to 2017 and am absolutely buzzing with energy! I’m leaving Glossybox at its strongest ever, and after a fantastic 2016.

GLOSSYBOX är världens ledande prenumerationstjänst av skönhetsprodukter. GLOSSYBOX är en global framgång med över 10 miljoner utskickade boxar i 10 länder så som Sverige, USA, Storbritannien och Frankrike. Skönhetsboxen når fler än 250 000 prenumeranter varje månad och GLOSSYBOX samarbetar med över 1 000 internationella varumärken. Företaget grundades 2011 och har sitt huvudkontor i Berlin, Tyskland. Läs mer på

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