Innovation Principle #4: Creativity

Would you agree that creativity means the capacity to create and produce something novel? A product such as the automobile can be considered creative as well as a person, such as Leonardo da Vinci. Your company probably launched a creative product at some point in time. In your organization you probably have a few people who are considered to be creative, perhaps not like the artist who painted Mona Lisa, but still. Perhaps you are one of them, perhaps not. Could everyone in your organization be creative? Well, at Googol we believe that everyone can and should contribute.

If you give the people in your organization a relevant challenge and the right setting they will surely come up with some suggestions and solutions. For extrovert people that setting may be a workshop, for introverts it may be some time spent at the desk experimenting with the challenge. As a business leader it is important to understand how you need to cater to peoples different needs and provide proper support and encouragement.

As you most likely have figured out by now, creativity is key for innovation.