Premium Ice Cream Producer Launches the New Generation of Ice Cream

PRESS RELEASE – FOR IMMEDIATE DISTRIBUTION

Stockholm, November 5, 2012

Premium Ice Cream Producer Launches the New Generation of Ice Cream

Swedish premium ice cream manufacturer Alvestaglass launches a new generation of stevia sweetened ice cream and is the first ice cream producer to have entirely replaced artificial sweeteners in their product portfolio.

Alvestaglass launched their first three ice-creams sweetened with stevia only a few months ago in Sweden and the products were an instant hit. Following up on the success, Alvestaglass now expands the range with seven new flavors and launches with what they call a whole new generation of ice creams  low on carbs and sugar and no artificial sweeteners. Check out the new generation of healthier ice creams here.

In the words of Dan Isaksson, Head of Production at Alvestaglass “Artificial sweeteners don’t belong in premium quality products so as soon as we found out about stevia we were very eager to try it. The new generation of ice creams appeals to everyone since it cuts down on carbs, calories and sugar and contains no artificial sweeteners but still has the same creamy, full and round taste you expect from a proper ice cream. No compromises on flavor, just really good and healthier ice cream. Thanks to the collaboration with The Real Stevia Company we managed to quickly find a good formula with stevia and create the first three flavors that gave us the knowledge and confidence to continue and expand our stevia line.”

Alvestaglass has made quite an astonishing journey the latest years, from a local manufacturer to a premium ice cream producer with nationwide distribution through some of the major retailers in Sweden. “We want to be able to give all our customers a head start so we are very happy to have been able to assist Alvestaglass in making these well tasting products.  Stevia is a new ingredient to many companies and we want our customers’ products to be as healthy and well tasting as possible, thus it’s important to collaborate and provide them with formulation support.” – says Sophia Horn af Rantzien, Acting Managing Director of The Real Stevia Company.”

For more information, please contact:

Filip Enocson
Marketing & Communications Coordinator
Phone: +46 8 704 44 73
filip.enocson@realstevia.com