Pressinbjudan: Hidden In Plain Sight by Erich Joachimsthaler

Welcome to a book launch and book presentation: Hidden In Plain Sight by Erich Joachimsthaler "How to find and execute your company´s next big growth strategy" Tuesday March 4, 5.30-7.30 pm Hidden in Plain Sight: How to find and execute your company's next big growth strategy, published by Harvard Business School Press is presently one of the top 10 best selling marketing books on Amazon. We have the pleasure of inviting you to a book launch and a growth strategy seminar based on Dr Erich Joachimsthaler's recently published book. Opportunities for innovation and growth are everywhere. The problem is that most companies are blind to them. In Hidden in Plain Sight, the author, Erich Joachimsthaler, who has spent twenty five years studying and working with companies in a wide range of industries, helps companies reorient their vision, showing them how to develop an "outside in" approach that begins with understanding the day to day behaviors and unmet needs of their customers. His methodology "demand-first innovation and growth" are illustrated with in-depth examples from Proctor & Gamble, Starbucks, Apple, Allianz Group etc. The following topics are going to be discussed at the seminar: - New perspectives on Innovation: how to use consumer behavior to uncover opportunities for innovation and growth? - New ways to build your Brand. How to tap innovation to create long term value for your brand? - Reinvent your Business: how to construct new platforms for long-term growth? Dr. Peter Hägglund, CEO of the IFL Executive Education at the Stockholm School of Economics is moderator and he will give a short introduction to the event. Practical Information: Tuesday, March 4, 2008 from 5.30-7.30 p.m. After the presentation all participants are welcome to an informal reception. Venue: Stockholm School of Economics, IFL Executive Education Sveavägen 63, 1st floor. Presslegitimation erfordras. Please register by March 3 at Judit.weibull@ifl.se Judit Weibull Press Advisory and Program Director IFL vid Handelshögskolan i Stockholm Stockholm School of Economics IFL Executive Education P.O. Box 45180, SE-104 30 Stockholm Visiting address: Sveavägen 63 Phone: +46 8 586 175 47 Cell phone: +46 708 242477 www.ifl.se