PRESSINBJUDAN: PROFESSIONAL UPDATE. Tema: Signs of a third industrial revolution – through new value creation models and full mobility of labor

Handelshögskolan i Stockholm har startat en serie Professional Updates för journalister, som kommer att bjuda på de senaste rönen inom våra forskningsområden. Den 16 april kl. 12.00–13.30 möter ni Robin Teigland, Associate Professor i strategi och marknadsföring vid Handelshögskolan i Stockholm och gästforskare vid University of Agder. Tema: Signs of a third industrial revolution – through new value creation models and full mobility of labor Robin Teigland är en av Handelshögskolans ledande forskare inom sociala media. Bland annat tilldelades hon Partnerprogrammets forskarpris 2008. Robin forskar om hur Internet och interaktiva media förändrar hur kunskap samlas och delas i organisationer och hur företag kan dra nytta av detta för att förbättra sitt resultat. “As the use of social media and the immersive internet (virtual worlds) continues to grow, we are beginning to see significant changes in the way value is created in business and society. Traditionally, value has generally been created within the walls of a firm or organization by employees. However, through social media, organizations may now leverage resources outside their walls for activities such as innovation, branding, and sales and marketing. Some newly founded firms and organizations even base their entire set of "value chain" activities on social media and as such are challenging traditional business and organizational models. Through history we have seen that the mobility of goods and then the mobility of capital have greatly impacted society as we know it. Today we are now moving into an era of the "mobility of labor" as social media and virtual worlds are dissolving numerous traditional boundaries, such as organizational, cultural, and demographic boundaries. These developments raise many questions for leaders throughout society and this session will provide an insight into the above as well as attempt at answering some of the many questions arising from these developments.” Tid och plats: Den 16 april 12.00–13.30 – Handelshögskolan i Stockholm, Sveavägen 65, Ohlinrummet, plan 5. Lätt lunch serveras. Osa. Senast 15 april till carina.aspenberg@hhs.se el på 0703 969 014