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PowderRain: Showering in a Cocoon of Water

Pressmeddelande   •   Apr 03, 2018 10:26 CEST

AXOR Presents New Spray Technology at Nordbygg 2018.

Since their premiere at the ISH in Frankfurt in 2017, new AXOR overhead showers feature the new spray technology, PowderRain. Its particularity: a complete moistening of the skin due to dozens of light, micro fine sprays that do not bounce off. The body is covered in water – more so than with conventional showers. The secret lies in the detailing – an in-house team of engineers and technicians pursued every millimeter of a nozzle, spray disc, and shower head. The result can be seen, but even more so, it can be felt at this year’s Nordbygg fair in Stockholm.

“PowderRain is the ultimate in the shower. A silky rain. A protective cloak of water. Gentle, soft, and nevertheless powerful. Like a cocoon,” Beate Broghammer of AXOR Brand Marketing describes the high-performance spray.

PowderRain: Gently Enveloped with Every Droplet

Through the decades, entirely different spray technologies have been developed, including micro sprays. This signifies a considerable downsizing of the nozzles to only 0.35 millimeters. Thus, a greater number of outlets may be placed on the spray disc of a shower. Over 1,000 nozzles are responsible for the unique shower sensation of the new AXOR 350 1jet overhead shower.

Fundamental Research and Detail Work

The amount, arrangement, downsizing, and production of the silicone nozzles required an in-depth technical expertise, experience, and an eye for precision. Countless tests were needed to determine the ideal distance and distribution of the nozzles, their behavior and stability when exposed to water pressure. PowderRain, featured in the new AXOR ShowerHeaven 1200 ⁄ 300 4jet, AXOR 350 1jet overhead shower, and the AXOR Showerpipe 800, is gentle, soft, and nevertheless powerful.

Varumärket AXOR

AXOR utvecklar, konstruerar och producerar kranar, duschar och tillbehör till lyxiga badrum och kök – till perfektion. Speciella avantgardeprodukter och kollektioner skapas på högsta estetiska och tekniska nivå. Några av dem ses idag som klassiker innanför badrumsdesign. Gemensamt för dem alla är att de följer tanken ”Form follows Perfection”: Produktutvecklingen är först färdig när intet mer kan tillfogas eller tas bort. Genom mer än 20 år har tongivande designobjekt blivit utvecklade efter detta recept i samarbete med några av världens största designers, bl.a. Philippe Starck, Antonio Citterio, Jean-Marie Massaud och Patricia Urquiola. AXOR är ett märke inom Hansgrohe Group.