SWEDISH TOP EDUCATOR HYPER ISLAND STARTS PARTNERSHIP IN USA

Starting in September 2009, Hyper Island will continuously offer unique
short courses including "Understanding Group Leadership" and "Hyper
Island Master Classes" for Creatives, Project Managers, and Strategists at
Boulder Digital Works at University of Colorado, USA. Hyper Island will also
share knowledge to the full-time program at Boulder Digital Works, which is
multi-disciplinary, project-based learning program designed to provide the
skills needed by future digital leaders and entrepreneurs.

"For 15-years we have taken the world to Hyper Island. Now it´s time to take
Hyper Island to the world. We are extremely excited about the partnership
and this is a very important step in our global expansion", says Mattias,
Hansson, CEO, Hyper Island.

Below you will find the official press release from Boulder Digital Works.

More in formation at www.hyperisland.se, Marketing Director Christian
Olsson christian.olsson@hyperisland.se, +46-(0)-738 222 454.


BOULDER DIGITAL WORKS at CU ANNOUNCES BOARD OF DIRECTORS,
FACULTY and FIRST WORKSHOPS

A series of executive workshops begins in September and the launch of the
full-time 60-Week program is October 5, 2009
Boulder, Colorado -- August 12, 2009 -- Boulder Digital Works, the
groundbreaking interdisciplinary digital program at CU Boulder, has named
its board of directors, first round of faculty, as well as details of curriculum
and schedules for its inaugural program this fall. The program boasts a
who's who of industry leaders and digital experts that will direct and
educate in this benchmark collaboration between the marketplace and
educational institutions.

BDW BOARD OF DIRECTORS INCLUDES LEADING AGENCIES AND
BRANDS

• Chuck Porter, Co-Chairman, Crispin Porter + Bogusky (CP+B)
• Rei Inamoto, Global Creative Director, AKQA
• Mike Geiger, Chief Digital Officer, Goodby, Silverstein, & Partners
• Jay Wolff, President, Odopod
• Mattias Hansson, CEO, Hyper Island
• Diego Rodriguez, Partner, IDEO
• Shane Steele, VP Marketing, Tremor Media
• Ben Malbon, Managing Partner, BBH Labs
• Winston Binch, VP/Managing Director of Interactive, CP+B
• Eugene Wei, VP of Product, Hulu
• Kat Egan, CEO, Exopolis
• Robert Reich, Founder, OneRiot
• Scott Witt, Executive Creative Director, Media Arts Lab
• Darren Mc Cormick, Microsoft

BDW BRINGS DIGITAL LEADERS FROM AROUND THE WORLD TO BOULDER
BDW will host a series of executive workshops beginning in September and
launch a full-time 60-Week program on October 5, 2009. Courses and
workshops will be taught and directed by industry leaders. BDW also
welcomes sponsored industry projects which will run throughout the year in
various offerings at BDW, contributing to its dynamic digital studio
environment. This unique project in digital education and innovation is a
collaboration of the School of Journalism and Mass Communication and the
College of Engineering and Applied Science both at the University of
Colorado Boulder.

The initial 36 Hour Executive workshops are Upgrade Your Digital Game led
by Scott Prindle and Joe Corr of Crispin Porter + Bogusky on October 7-9,
2009 and Hyper Island short courses including Understanding Group
Leadership and Master Classes for Creatives, Project Managers, and
Strategists September 14 - 25, 2009. Hyper Island will offer courses
throughout the year; this is the first time these courses have been offered in
a university setting in the United States. These courses are targeted for
marketing and advertising professionals who want to increase their
knowledge of group dynamics and digital.

- more -

Upcoming 36 Hour Executive workshops and full-time 60-Week program
faculty include:

• Åsa Silfverberg, Director, Hyper Island Karskrona
• Roger Sjögren, Director, Hyper Island Sweden
• Alex Bogusky, Co-Chairman, CP+B
• Scott Prindle, VP/Director of Technology, CP+B
• Jake Nickell, Founder/CSO, Threadless
• Jeffrey Kalmikoff, Partner/Chief Creative Officer, Threadless
• S. Jason Prohaska, General Manager, Big Spaceship
• Robert Reich, Founder, OneRiot
• Michael Tabtabai, Interactive Creative Director, Modernista
• Kip Vortek, SVP Communications Planning, RAPP, among others.

ABOUT BOULDER DIGITAL WORKS
BDW (http://bdw.colorado.edu) is a new kind of digital learning environment
developed by the University of Colorado at Boulder (www.colorado.edu)
through the support of founding partner MDC Partners (www.mdcpartners.
com) and with generous input from Sweden's Hyper Island and The
Society of Digital Agencies (SoDA) (http://societyofdigitalagencies.org).
As a project-based and accredited learning initiative, BDW focuses on
developing today's and tomorrow's digital leaders and entrepreneurs. A
joint effort of the School of Journalism and Mass Communication
(www.colorado.edu/journalism) and the College of Engineering and Applied
Science (http://engineering.colorado.edu), BDW is led by acclaimed
practitioners and researchers from business, creative, and technology
disciplines.

BDW is designed for people who want to change the world through digital
creativity, innovation, and leadership, and are actively interested in a career
in the digital industry.

BDW offers three types of learning experiences to help students accomplish
their goals: 60 Weeks, a variety of 36 Hour workshops that include masters
classes with Hyper Island (www.hyperisland.se), and a series of Boulder
Summer Intensives.

Contact:

David Slayden
Executive Director
Boulder Digital Works at CU
1011 Walnut Street, 2nd floor
Boulder, CO 80302

Telephone Number: 720.771.9461
Email Address: bdwinfo@colorado.edu
Website address: http://bdw.colorado.edu