Implicit Academy teaches marketers to turn intuition into hard facts

80 percent of product launches fail, customers don’t buy despite claiming to be satisfied and huge ad campaigns fail to get peoples’ attention despite gigantic media budgets. Why? All too often because the information underpinning the business decisions simply isn’t good enough. This is what newly started Implicit Academy wants to remedy.

Feeling is a form of thinking. Both are ways we process information, but feeling is faster. That’s the crux of Nobel Prize winner, Daniel Kahneman’s mind-clarifying work and basically means that people are primarily guided by subconscious processes.

An ever-increasing number of marketers are aware of this but have hard time to find, and feel comfortable with, methods to measure the subconscious.

”Many marcom professionals we’ve met throughout the years have been seeking new ways to measure and understand their market and customers. At the same time, they’ve expressed a need for more knowledge around when, how and why different research methods are suitable”, says Magnus Linde, one of the initiators behind Implicit Academy.

Education that gives effect on the bottom line

Implicit Academy bridges the knowledge gap and enables more marketers access to their customers’ real behavior and needs.

Implicit research methods are great tools when used properly and timely. Correctly executed they can create deeper knowledge on both market and customers as well as being a tool to monitor how a company’s marketing activities affect changes in customer behavior, awareness and attitudes.

”There are several validated methods and techniques available that can measure and reveal how customers think and act without explicitly ask them. We’ve been researching and measuring subconscious responses for years and have created an ocean of hands-on experiences that other can now dive right into”, says Clas Lilliecreutz at Implicit Academy.

The programs at Implicit Academy show ways to work with implicit research in a structured way and how to use different methods to get tangible return on the company’s efforts.

”The really big gains is in connecting the implicit insights to fields like behavioral economy and nudging. That quickly makes the efforts visible on the bottom line”, says Johan Larsson at Implicit Academy.

Hands-on education and a network for life

The education is for all marketers and is primarily conducted in the clients’ own office facilities to let more people learn in a both convenient and time efficient way. Implicit Academy has access to the latest technology and mobile equipment so all participants can do and see the different research methods live. The programs walk the participants through the different techniques and connects them to a marketer’s day-to-day situations. Usually a program ends with a workshop giving participants opportunity to apply the new knowledge in hands-on.

Everyone completing a program is invited to become member of the Implicit Academy Community where interesting news, articles and tips is continuously shared