Big Data. We deal with it in our businesses every single day. It drives our processes and nestles its way into our companies’ hearts.
By definition, Big Data is: “high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation” (Gartner IT).
When I see terms such as “enhanced insight, decision making and process automation” I think, “pathways to successful business.”
No matter how much we wrestle with taking Big Data, and finding methods for using it to the benefit of our businesses, no one company has really found the perfect solution. I could try and write a manifesto, solving the complexities of Big Data, backing it up with theorized and/or factual data and we could part ways; I would be the man that has slain the mighty dragon and you would be dazzled and dumbfounded. I’d probably win a Nobel Prize, meet world leaders and sell the solution to Google for billions.
That solution could be found one-day, and that person would be deemed ruler of the digital world. I, sadly, am not that person. I am, however, fascinated and floored by Big Data as I continue to work with it every day. I respect Big Data’s enormity and importance in the business world.
With that being said, I think the best way to work towards conquering the mighty dragon comes within building an understanding of the mighty dragon. Through that understanding, we can formulate better practices of humanizing and communicating its complexities and significance within our own businesses on a daily basis.
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