Redken for Balenciaga
For his first Spring/Summer 2015 show in Paris, Redken Global Styling Director Guido created a futuristic hairstyle to highlight Balenciaga’s collection and mod hair accessory – sunglasses with a satin-embroidered hairpiece. To create the minimal look, Guido used Pillow Proof Blow Dry express primer and satinwear 02 prepping blow-dry lotion to achieve a high-shine, straight look. For added sleekness, Guido used iron shape 11 thermal protecting spray and quick dry 18 instant finishing spray. To finish, Guido adorned the hair with Balenciaga’s racing sunglasses, each accented with contrasting, luxurious hand-embroidered jewelry, some of which were pulled from the Balenciaga archives.
“We wanted to focus on the futuristic theme of the collection and showcase the sporty sunglasses accessory and its hints of prestige, so we are doing hair that is down, center-parted and perfectly straight to create this blunt, minimal effect. I used Pillow Proof Blow Dry express primer and satinwear 02 all over the hair to get a frizz-free and smooth finish. Then I blow-dried the hair using a paddle brush and created a middle part. I sprayed iron shape 11 thermal protecting spray on hair before using a flat iron to achieve that stick-straight sleekness. I finished with quick dry 18 instant finishing spray for a perfected high shine look.”
Guido, Redken Global Styling Director
Redken Products Used:
Pillow Proof Blow Dry express primer Rek price: SEK 295
satinwear 02 prepping blow-dry lotion Rek price: SEK 295
iron shape 11 thermal protecting spray Rek price: SEK 295
quick dry 18 instant finishing spray Rek price: SEK 310
Create the Look:
1. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair and comb through.
2. Apply a nickel-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blowdry straight with a paddle brush. Then create a clean, middle part.
3. Spray iron shape 11 thermal protecting spray on hair and follow with a flat iron until hair is stickstraight.
4. Finish with quick dry 18 instant finishing spray for a perfected high shine look. Apply sunglasses and hair accessory.
Photos by Lucas Flores Piran for Redken
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