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REDKEN for Diesel NYFW SS15

Nyhet   •   Sep 11, 2014 10:00 CEST

Spring/Summer 2015

Inspired by the modern day woman, Redken Global Styling Director Guido created a polished, modern ponytail for Diesel’s Spring/Summer 2015 show. Guido achieved this classic ready-to-wear style using Redken’s satinwear 02 prepping blow-dry lotion to blow the hair out straight, and then comb it back into a smooth low ponytail with a deep side part. To add a futuristic feeling, he finished the look with a liberal misting of Forceful 23 super strength hairspray to create a lacquer-like effect.

"My job as a hairdresser is to update the ponytail to make it more relevant for today’s woman. This ponytail that I created for Diesel is very groomed and classic, but slightly futuristic. The two distinct textures – shiny and matte – and the deep side part make it a very depersonalized, exact look. I used satinwear 02 to blowdry the hair super straight, and then created a deep side part before brushing the hair back into a low ponytail. To create the lacquered effect, I liberally sprayed forecful 23 on the top of the hair, making it feel a bit more minimal and modern."

Guido, Redken Global Styling Director

Redken Products Used:
satinwear 02 prepping blow-dry lotion. Rek price SEK 295
forceful 23 super strength hairspray. Rek price SEK 310

Create the Look:

1. Apply a nickel-size amount of satinwear 02 prepping blow-dry lotion to damp hair and comb through.

2. Using a fine-tooth comb, create a deep side part.

3. Blowdry hair straight using a boar bristle brush.

4. Brush hair back into a low ponytail, using a boar bristle brush to smooth out any bumps.

5. Secure ponytail at the base of the head using a small black elastic.

6. Flatiron the length of the ponytail until it is straight and smooth.

7. Finish with a generous mist of forceful 23 super strength hairspray all over the top of the head to create a shiny, sleek look.


Photos by Lucas Flores Piran for Redken

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