REDKEN for Hugo Boss NYFW SS15

Redken for HUGO BOSS
Spring/Summer 2015

Hair by Guido, Redken Global Styling Director

Redken Global Styling DIrector Guido brought a modern state of hair to the New York state of mind at the Hugo Boss Spring/Summer 2015 NYFW show. This natural, minimal hairstyle created a rich, sophisticated feeling on the runway. Guido blow-dried the hair smooth using satinwear 02 prepping blow-dry lotion, and then created form and structure at the top of the hair using fashion work 12 versatile hairspray for a contrast of textures.

“Hugo Boss tells the story of a very upscale, modern woman, and this is a very sophisticated hairstyle that is perfectly achievable for the modern day woman. The clean center part, wide open face, and natural texture in the back make for a very simple style, yet it feels very done and polished. I used satinwear 02 to blow-dry the top of the hair, leaving the middle and ends natural. I cleaned up the hairline at the front using fashion work 12 so there is a bit of perfection to the look.”

Guido, Redken Global Styling Director

Redken Products Used:

satinwear 02 prepping blow-dry lotion. Rek price SEK 295
fashion work 12 versatile hairspray. Rek price SEK 310

Create the Look:

1. Begin with damp hair. Work a nickel-sized amount of satinwear 02 prepping blow-dry lotion into the top of the hair.
2. Create a clean center part using a fine-tooth comb.
3. Blow dry hair with a boar bristle brush, making it very flat and smooth.
4. Tuck hair behind the ears and then spray the crown with fashion work 12 versatile hairspray to create a clean, distinct hairline and a wide open face.
5. Finish the look by lightly spraying the ends of the hair with water and allowing to dry naturally.

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Photos by Lucas Flores Piran for Redken

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