UNICEF and the global fitness organization, Les Mills, have announced a partnership built around the goal of creating a world where every child survives and thrives.
Together with its 19,000 gym partners and its tribe of 130,000 passionate instructors, Les Mills and UNICEF will coordinate a global event around World Children’s Day in November known as MOVE THE WORLD. With the participation of celebrities and activations in multiple countries on 18 November, MOVE THE WORLD will potentially be the world’s biggest fitness event.
All funds raised through the global fundraising campaign and one day fitness activation will primarily be used to help children and their families gain access to safe water, but also to health care and nutrition. Water crises significantly impact children, especially the most vulnerable. When children have to rely on unsafe water, they become weak, malnourished and susceptible to water-borne diseases, which are among the leading causes of death in children under five.
“Access to water is a fundamental right and a life saving intervention. When children have access to safe water, sanitation and hygiene, they have more than just life, they have a chance to be healthy, to gain an education, and to have a brighter future
,” said Jonathan Veitch, Deputy Director, National Committee Relations, Private Fundraising and Partnerships Division of UNICEF.
Creative Director of Les Mills International Dr. Jackie Mills says the partnership is a perfect opportunity for Les Mills to deliver on its mission to help create a healthier planet.
“We are absolutely committed to making a difference to the lives of children around the world and we’re honored to be an official partner of UNICEF.”
About Les Mills Les Mills International is the creator of 16 global group fitness and team training programs for adults, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts) RPM™ (indoor cycling), and LES MILLS GRIT™ Series (30-minute high intensity interval training). Les Mills also creates BORN TO MOVE™, a series of five age appropriate movement-based classes for toddlers through to teens. Every week Les Mills helps millions of people to get fit in over 19,000 clubs across 100 countries with the help of 130,000 passionate instructors.For more information, visit: www.lesmills.com
About UNICEFUNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work for children, visit www.unicef.org
For more information, contact:
Lena Holmberg, Les Mills Nordic
For a fitter planet.