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PRISREGN ÖVER LG:S PRODUKTER PÅ INTERNATIONAL DESIGN EXCELLENCE AWARDS

Pressmeddelande   •   Jul 03, 2012 12:00 CEST

LG Home Entertainment uppmärksammas på International Design Excellence Awards (IDEA) för sina stora designgenombrott.

Stockholm, 3 juli 2012 LG Electronics (LG) har fått utmärkelser för tre av sina produkter från International Design Excellence Awards (IDEA) – världens främsta tävling inom produktdesign. LG:s 55-tums OLED-TV, världens största och tunnaste OLED-TV, fick en silvermedalj från juryn och brons gick till LG CINEMA 3D Smart-TV för sin unika kombination av vacker design med förädlade 3D- och Smart-TV-funktioner. Det tredje priset, ett silver, gick till en LG konceptprodukt.

Priserna på IDEA gör att LG denna säsong är ett av de mest erkända hemelektronikföretagen för sin design. Tidigare i år vann LG Red Dot Design Awards för 12 av sina produkter, samt iF Awards för 14 av sina produkter, präglade av slimmad design.

Högupplösta bilder
För högupplösta bilder av LG:s prisbelönta produkter på IDEA, gå till LG:s bildarkiv och skriv ”IDEA” i sökrutan till höger.

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Mer detaljer följer i det engelska pressmeddelandet nedan:
 

LG PRODUCTS RECOGNIZED AT INTERNATIONAL DESIGN EXCELLENCE AWARDS

LG 2012 Home Entertainment Products Honored by IDEA® for Design Breakthroughs

CITY, July X, 2012 – Three LG Electronics (LG) products received accolades from the International Design Excellence Awards (IDEA®), the world’s premier product design competition. LG’s 55-inch OLED TV received a Silver award from the IDEA jury and a Bronze went to LG’s CINEMA 3D Smart TV with Magic Remote Control. The third award, a Silver, went to an LG concept product. The IDEA wins follow in the heels of the 12 LG products earlier this year that earned red dot design awards and the 14 that won iF awards, making LG one of the most recognized consumer electronic and appliance companies this design season.

LG’s 55-inch OLED TV (Silver)
The world’s largest and slimmest 55-inch OLED TV from LG was first showcased at CES where it won the Best of the Best CES 2012 award and was also selected by CNET as the Best of Show. At the World IT Show (WIS) inSeoul, it received theRepublicofKorea Presidential Awardfor Multimedia Technology.

With its 4mm Paper Slim design and light 10kg weight utilizing carbon-fiber-reinforced polymer (CFRP) and WRGB technology, LG’s OLED TV boasts 4-Color Pixels and a Color Refiner, for the most consistent, natural and accurate picture. LG’s 4-Color Pixel technology relies on a white sub-pixel to perfect the color output. This innovative WRGB technology sets LG’s OLED TV apart from conventional three-color RGB systems. Because it requires fewer layers, it is also the primary reason LG was able to reduce the TV’s thickness and weight. The CFRP that LG utilizes for the casing is a superior, high-quality material more commonly found in race cars and aircraft. The design of the TV ultimately aims to maximize the total immersion of the viewer, hence the minimized bezel. Likewise, the harmony of technology and design fits well with virtually any interior décor.

LG’s LM8600 CINEMA 3D Smart TV with Magic Remote (Bronze)
The LM8600 is one of several innovative products in LG’s new CINEMA 3D Smart TV 2012 lineup to earn considerable praise. The LM8600 incorporates new 3D technology this year, as well as enhanced Smart TV functions. It also features LG’s much vaunted CINEMA SCREEN Design. A barely visible bezel completes the elegant design, and the TV has garnered much attention for its ability to complement any interior space in both the home and office. With little in the way of physical obstruction, CINEMA SCREEN Design allows for a more immersive 3D viewing experience. The LM8600 received a red dot design award in March.

LG’s new Magic Remote brings a much desired boost to user convenience through its innovative control modes as well as its ergonomic design. The smooth, curved shape accommodates the viewer’s grip while its new control modes – Voice, Wheel, Pointing and Gesture – have replaced conventional push buttons with a set of cleverly designed controls that are intuitive and extremely user-friendly. LG has evolved the traditional remote control and has made Magic Remote part of the TV viewing experience.

Om LG Electronics
LG Electronics, Inc. (KSE: 066570.KS) är en av världens största leverantörer och en innovatör inom hemelektronik, vitvaror och mobil kommunikation. Via 117 bolag världen över uppnådde LG en global omsättning av 49 miljarder USD under 2011. LG består av fyra affärsområden – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions – och är en av världens största tillverkare av platt-tv, mobiltelefoner, luftvärmepumpar, tvättmaskiner och kylskåp. Sedan oktober 1999 återfinns LG Electronics även i Norden. Den nordiska omsättningen uppgick 2011 till drygt 2 miljarder SEK. För mer information besök www.lg.com. 

För mer information, vänligen kontakta:
Susanne Persson
PR Manager
LG Electronics Nordic AB
Box 83, 164 94 Kista
Mobil: +46 (0)70 969 46 06
E-post: susanne.persson@lge.com

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