A brand new, long-awaited meeting place and end of season event for everyone who competes and exercises on a motorcycle is now launched by Lifestyle Events in collaboration with Svemo, the Swedish motorcycle and snowmobile sport federation. All the must-have accessories, an outdoor test track for trying out new bikes, useful workshops and crazy stunts are some of the highlights of the event.
-“We are very proud to present this new concept. The usual exhibitions and gatherings generally don’t fit the MC Sport community who have their own time frame and calendar to follow”, says Peter Näsman, CEO at Lifestyle Events, the organizer of MC Sport Expo. - “Therefore, we’ve created a festival on the consumer’s terms. Here you can meet the whole community as they gather in one place at the same time”, Peter Näsman continues.
Organizing the MC Sport Expo in collaboration with Svemo ensures that Svemo's clubs, branches and subdivisions are invited and encouraged to attend. They will also organize member meetings and activities during the weekend.
-“We at Svemo look forward to the MC Sport Expo where we can present activities, inform and invite our members and partners. Of course, we want to be part of a meeting place that attracts our drivers, organizers, clubs and industry people”, says Per Westling, Secretary General at Svemo.
Activities at the MC Sport Expo include an outdoor test track where there is a unique opportunity to test new bikes, crazy stunts and shows both indoors and outdoors as well as interesting workshops where visitors can find out what’s new and exciting.
The premiere of the MC Sport Expo will take place at Elmia Exhibition Centre in Jönköping, in the heart of Sweden, where a breath-taking motor party is promised. This will be an unparalleled weekend and festival that brings together the toughest riders on the fastest bikes.
For more information, please contact:
Peter Näsman, CEO