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WORLD CITIZEN – A FEARLESS CONCEPT

Pressmeddelande   •  Feb 08, 2017 07:00 CET

Photo: Johan Nilson

During Stockholm Design Week on the 8th of February, the concept World Citizen is presented in the prestigious Lydmar Hotel signature suite. The concept is a collaboration by Lydmar Hotel and Nude Ateljé together with B&B Italia.

The signature suite has been completely restyled by architect Eva-Lotta Axelsson, founder of Nude Ateljé. The new fearless concept World Citizen shows her eclectic approach in a mix of personally customized designs combined with selected pieces from the B&B Italia and Maxalto collections. In a unique setting she explores new creative angles by blending small scale and local craftsmanship with international design into an idea born and driven by the values of Lydmar Hotel. Several of the pieces in the suite are one-off items designed by Eva-Lotta Axelsson and carefully handmade to the highest quality in order to create a space with a unique, personal and inspiring feeling. A room for a citizen of the world.

It is an honour for me to create this concept together with B&B Italia. When we were searching for an interesting and exciting venue for our design and furniture Lydmar Hotel quickly came to mind. They are bold and never afraid to push the boundaries, and embody many things that trigger my creativity, Eva-Lotta says.

Since any work by Nude Ateljé is based on the values of the client, the concept World Citizen came to life by identifying and analyzing what Lydmar Hotel stands for. In close collaboration Eva-Lotta and Maria Maruska CEO at Lydmar Hotel agreed on the key words: personal, fearless, and ”no logo” to describe the including and edgy atmosphere in Lydmar Hotel.

I am very glad to announce the new suit and the atmosphere we have created in collaboration with Nude Ateljé and B&B Italia. We all had a bold and fearless approach to the concept in order to achieve an exceptional experience to our guests, says Maria Maruska.

Thanks to the unique mix of design, creativity, innovation, industrial know-how and excellence, the B&B Italia and Maxalto collections perfectly suit Lydmar Hotel and the World Citizen concept, contributing to create a very exclusive and international lifestyle and atmosphere.

I am very grateful that B&B Italia can be a part of this collaboration, it is a true pleasure to work with such inspiring and creative people in the magical context of Lydmar Hotel, says Annika Henrikson from B&B Italia.

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The signature suite will be open for drop-in visits during Stockholm Design Week, 8-10th February, from 10am-5pm. 

Lydmar Hotel har sedan nyöppningen år 2008 kännetecknats för en sober, lyxig och avslappnad hemmakänsla som med tiden blivit Lydmar Hotels signum. Hotellet erbjuder 46 unikt inredda rum, en restaurang & bar samt en terrass och populär musikscen med Stockholms bästa utsikt under sommarmånaderna. Lydmar är ett helägt dotterbolag till Grand Group men drivs under det egna varumärket Lydmar Hotel AB. Lydmar är medlem i Small Luxury Hotels of The World.

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