The 2015 FIS Nordic World Ski Championships were held in Falun, Sweden, from 18 February to 1 March 2015. Visitors enjoyed 12 days of Nordic skiing and an exhilarating atmosphere ‘beyond all expectations.’
The local organising committee (LOC) engaged MCI to help its national sponsors successfully engage a diverse audience and boost their brands through the championship’s Pavilion.
Strategically located in the event village near the ice hockey rink, the Pavilion would be visited by thousands of people, and each sponsor needed to maximise the brand boosting potential of this unique sporting event.
Inspired by the combination of forward-thinking Swedish brands sponsoring the event and their commitment to innovation, our creative team worked with the LOC marketing team to convince the sponsors to join forces and make a bigger impact.
We contacted each sponsor, interviewing them to learn more about their objectives and vision for the event. Finding many opportunities for collaboration and key synergies such as a focus on innovation and sustainability, we then approached the brands with the creative concept ‘Innovation We Trust.’
ABB, Atlas Copco, Electrolux, LKAB, SAAB, SSAB and Stora Enso all loved the concept and agreed to join forces to demonstrate the strength of Swedish innovation and create a truly innovative sponsorship experience for visitors to the Pavilion.
Our experts then created experiential concepts for each brand in order to meet the following key objectives: demonstrate their commitment to innovation and sustainability; engage audiences in new ways; and show the innovative strength of Swedish brands.
Fancy meeting robots with a sense of balance or interacting with a world-class chef? How about checking out industrial designers doing their thing, or watching a fashion show where the designs are based on wood-fibre materials?
Visitors to the Pavilion experienced all of this and more, with the MCI team creating a whole host of interactive and dynamic experiences that challenged all of the senses and engaged adults, teenagers and potential employees alike.
To ensure impressive media coverage around this innovative experiential space, we also managed a joint press conference and set up interviews with key journalists.