TOBII-FOUNDER JOHN Elvesjö JOINS MOOR

STOCKHOLM, Sweden – September 30, 2016 – MOOR, the Stockholm-based early-stage investment firm is delighted to welcome Tobii-founder John Elvesjö to its Board of Directors.

MOOR was founded in 2012 with funding derived from digital entrepreneurship. MOOR´s mission is to support promising Nordic technology startups in the early stages for high growth and long-term value creation. To identify entrepreneurs with potential to be world-leading and help them scale their companies globally we believe in teams with deep experience, expertise, insights and attitude. John Elvesjö is a serial super entrepreneur with all these qualities and a wealth of insight in how to grow a unique global technology company from idea to IPO.

MOOR has positioned itself as a leading Nordic early stage investor and made thirteen investments in startups, several of which have been named the hottest tech companies in Sweden, including Acast, Universal Avenue, Volumental and Glue.

“MOOR is an innovator in the investment industry which makes it interesting. I believe in supporting entrepreneurs through the various stages of growth and building for the long term in order to achieve truly valuable companies” says John Elvesjö.

“We are honored to have John join on our Board, he is a rock star in the industry and passionate about digital transformation, entrepreneurship, and changing things for the better. We are thrilled that he is joining our journey to help more Nordic startups become global success stories”, says Kerstin Cooley, CEO of MOOR.

About MOOR:

MOOR a seed stage venture investment firm started by serial entrepreneur Kaj Hed, who is the majority owner of Rovio Entertainment, creators of the Angry Birds franchise. Focused on global digital opportunities, MOOR provides early capital, connections, and company-building insights to bold startup teams so their ideas can grow into global, market-leading companies. The team is comprised of entrepreneurs and operators who became investors to apply real world experience and strong company-building skills to create value for entrepreneurs and its owners.

Contact:

Kerstin Cooley, CEO, MOOR&MOOR AB, +46 70 5444322 press@moorcap.com

John Elvesjö, +46 70 4823498, john.elvesjo@tobii.com