Pressmeddelande -
Invite: Swedish Fika with Morakniv
Morakniv is attending IWA Outdoor Classics in Nuremberg, Germany, March 4-7. Visit our Press Gathering to take part of all our exciting Outdoor News. We will be revealing the next generation of outdoor knives, including a knife model that is entirely unique and that will take your knife experience to whole new levels. Let’s just say it’s our smallest news ever.
For Outdoor season 2016 Morakniv is taking knife experience to whole new levels. With an updated high profile design, we’re proud to present three models of finest Swedish quality.
No matter the size of your adventure, a reliable partner is always needed. In one of our knife models you can find just that. We have a knife for starting that fire, for cutting that fishing line or for batoning that log. With a Morakniv in your backpack, around your neck or on your hip you’re more than ready to catch those memorable moments.
Activities at IWA
On IWA Outdoor Classics we’re proud to present three unique outdoor news. No matter if you are the hardcore survivor, the discovering nature lover or the urban outdoor enjoyer, we have a knife for you. Because a Morakniv is more than just a knife, it’s a part of you and your adventure. Full tang Garberg is already out on the market and has created an enormous buzz in the outdoor community. For the fair in Nuremberg, Garberg will of course be present.
During the official release at IWA Outdoor Classics in Nuremberg, Germany, representatives from Morakniv, Sweden will be showing samples of our new outdoor models.
Survival expert Johan Skullman is there giving his reviews of the knives, as well as holding workshops with our new stars in obvious focus.
Press Gathering: Swedish Fika with Morakniv
Saturday March 5 at 16:00-16:45 you're welcome to attend our Press Gathering at IWA Outdoor Classics. Room Honkong, level 1, NCC Ost.
There you can experience the new revolutionary knives from Morakniv while tasting traditional Swedish Fika: kokkaffe (boiled coffee) and knäckebröd (crisp bread). You'll have the opportunity to meet representatives from Mora, for example the engineers that have developed and designed the new knives. A Goodie bag in true Morakniv fashion is included.
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For further information and questions, please contact:
Emelie Bröms
Marketing and Communication
emelie.broms@morakniv.se
Ämnen
- Bygg, fastighet
Morakniv – Made in Mora Sweden since 1891
Sedan 1600-talet har man tillverkat knivar i Mora. Tryggt förankrad i denna långa hantverkstradition startade Erik Frost vår första fabrik i Östnor utanför Mora år 1891. Idag förs traditionen, den samlade kunskapen och erfarenheten vidare av Mora of Sweden. Vår fabrik ligger fortfarande i Östnor precis som för hundra år sedan. Här tillverkas alla våra knivar under minutiös kontroll och med en blandning av hantverkskunnande och modern teknik. Design, material och metoder förfinas kontinuerligt av personal som ärvt generationer av yrkeskunskap.
