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Pressmeddelande  •  2014-01-07 14:57 CET

The Nordic Light Hotel launched along with their new website a new visual spark.

For their new concept, Nordic Light Hotel worked with the creative company Pocket&Comms. Their idea is spun from sources of NASA and Todd Hoeksema, the Director of the Wilcox Solar Observatory at Stanford University.

The technical term of Nordic Light is named after the Roman Goddess of the Dawn – Aurora Borealis. It occurs when solar particles enter the Earth’s atmosphere and on impact emit burning gases that produce different coloured lights. The oxygen produces green and yellow, and nitrogen blue.

“The scientific terms ‘solar flip’ and ‘complete field reversal of the sun’s polar magnetic fields’ inspired us to examine the vivid colour palette of the Nordic Light even closer. We ended up developing a ‘tinted white’ based on the frequency of the light in the Northern hemisphere” – explains founder of Pocket&Comms, Anders Gottlieb-Nygaard.

The investigation also opened a portal of inspirational objects in the atmosphere:

– One of them The White Dwarf. It’s a stellar remnant composed mostly of electron-degenerate matter. Its faint luminosity comes from the emission of stored thermal energy. White Dwarfs are thought to be the final evolutionary state of all stars whose mass is not high enough to become a neutron star— over 97% of the stars in the Milky Way.

The Nordic Light White brings all of this together in its own scenic world – defined by the colour of fresh milk and snow. It’s the early morning sun slanting through a gap in the curtains – after a memorable night.

The photographs capture the amalgamation of the Nordic Light White, The Goddess of Dawn and all of her partners.

As a symbol, Nordic Light White is the opposite of black, and often represents light in contrast with darkness. According to surveys – white is the colour associated with innocence, perfection, the good, honesty, the beginning, the new, neutrality, lightness and exactitude. The Nordic Light White is the opposite.

“The trend of conceptualised designer hotels at which the storytelling is designed to attract a certain type of guest is one we have witnessed and been part of over the past ten years. Nordic Light Hotel, with the help of Design Hotels has been a benchmark in Stockholm in setting the designer hotel trend.

Now however, we were in the midst of finalising the creative process which leads up to the rejuvenation of  Nordic Light Hotel as a design hotel in Stockholm. In this process the most important questions are “What is design today?” and “Who do we do this for?”. The answer is that we have created a meeting place for contemporary adults and demanding misfits, honest in nature and kind in mind. A place where design is something created by us and everyone visiting us. Colour is one of our definitions of luxury, colour is timeless. Being able to proudly present Nordic Light White feels great.” - says Marcus Majewski, CEO Nordic Light Hotel.


Technical details:

  • – RGB: 249 250 249
  • – HEX: #F9FAF9
  • – CMYK: 2 1 1 0

Contact details:


Veronica Fält – Marketing Manager, Nordic Light Hotel
 +46 708 60 3277

Anders Gottlieb-Nygaard – Founder, Pocket&Comms 

+47 913 65 309


Nordic Light Hotel blev utsett till Sveriges ledande boutiquehotell tredje året i rad av World Travel Awards 2010. Under åren har hotellet i centrala Stockholm utmärkt sig för sin ljusdesign och blivit en arena för en rad olika designevenemang. Det nordiska ljuset genomsyrar hela hotellet: hotellrummen, konferenslokalerna samt restaurangen och baren. Lobbymiljön förändras flera gånger per år med gästinstallationer där allt från etablerade designers till helt nya kreatörer arbetar tillsammans med hotellets eget designteam.

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