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Norwegian Cruise Line unveils “Feel Free” Brand Campaign

Press Release   •   Jan 08, 2016 13:55 CET

Wiesbaden, January 8, 2016 – Norwegian Cruise Line has revealed the company’s new global brand campaign, “Feel Free”. Rooted in the line’s fundamentals of freedom & flexibility, Feel Free is an invitation for guests to experience Norwegian’s philosophy of what a holiday should be, free from rigid schedules with the freedom to make their holiday their own.

The high-energy campaign conveys the brand’s passion for delivering outstanding holiday experiences and showcases Norwegian’s fun-loving, bold personality. It further provides an opportunity to speak to guests in new markets via new formats, including various social platforms. The new campaign was created and developed with partner agencies BBDO Atlanta and OMD.

“The concept of ‘Feel Free’ transcends the idea of traditional cruising and speaks to the experience that is uniquely offered and delivered aboard Norwegian ships: our promise that guests should be free to vacation on their terms,” said Meg Lee, Norwegian Cruise Line’s Senior Vice-President and Chief Marketing Officer.

The launch of “Feel Free” works hand-in-hand to communicate Norwegian’s new promotional offer Free at Sea. Norwegian’s Free at Sea campaign will run from January 4 until April 10, 2016 and allows guests to choose from four free offers: free unlimited drinks, free speciality dining, free internet package or free spending money, delivering a very high value proposition. Available on sailings of five nights or more* on 12 of Norwegian’s 14 purpose-built ships, guests booking a Studio, Inside, Oceanview or Balcony Stateroom or Mini Suite can choose one of the incredible free packages. What’s more, those booking The Haven by Norwegian® or Suites will benefit from all four offers completely free.

*Reservations must be made more than 30 days prior to departure to qualify. Norwegian Sky and Pride of America are not included in the offer. Full terms and conditions apply.

About Norwegian Cruise Line

Norwegian Cruise Line is an internationally operating cruise line headquartered in Miami, Florida with three offices in Wiesbaden, Malta and Southampton overseeing operations in Europe.

Norwegian Cruise Line is the innovator in cruise travel with a 49-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to explore the world on one of 14 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise holiday on some of the newest and most contemporary ships at sea. In September 2015, the line was named “Europe’s Leading Cruise Line” for the eighth consecutive year, as well as in October 2015, for the third consecutive year, “Caribbean’s Leading Cruise Line” by the World Travel Awards. In addition the company has received the World Travel Award as “World’s Leading Large Ship Cruise Line” from 2012 to 2015.

The Company recently took delivery of its most innovative ship to date, the 4.200-passenger Norwegian Escape in October 2015 and has three further 4.200-passenger vessels on order at Meyer Werft with delivery in the spring of 2017, 2018 and autumn of 2019.

High resolution, downloadable images are available at www.ncl.eu/news

Further information and bookings in travel agencies or at:
NCL (Bahamas) Ltd., Wiesbaden Office
Continental Europe Branch
Kreuzberger Ring 68, 65205 Wiesbaden, Germany

From Sweden: Tel: +46 8 403 087 02
From other European countries (toll-free from landline): Tel.: 00800 03 10 21 21; Fax: 00800 03 10 21 22
E-mail: reservations@ncl.com
Internet: www.ncl.eu

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