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Discovering the Rolex Submariner

Pressmeddelande   •   Sep 26, 2017 09:52 CEST

Rolex Submariner 2017 Exhibition

Stockholm, 13 October – Nymans Ur 1851, Krons and Rolex invite you to a unique exhibition exploring the universe of the Oyster Perpetual Submariner, the first divers’ watch waterproof to a depth of 100 metres (330 feet) and the archetype of its kind. Retracing the remarkable history of this timepiece, from its birth in 1953 – during the early days of scuba diving – to the present day, the Submariner exhibition will be held for the first time in Sweden and exclusively at the WATCHOUT EVENT, on Friday 13 October, 12 p.m. – 3 p.m. at the Grand Hôtel Stockholm – Vinterträdgården. Entry to the event is free, and no pre-registration is required, but it is mandatory to bring a valid identity card.

Through panels and interactive displays presented in a structure inspired by the links of a Rolex Oyster bracelet, the Submariner exhibition tells the story of how the celebrated divers’ watch developed over the years. It explains the many innovations that have gone into making a timepiece that is perfectly waterproof, resistant to shocks, and equipped with functions essential for underwater exploration.

Visitors will also discover how, over time, the Submariner became an emblematic watch on land as well as at sea. 

Kindly see the attachment to learn more about the exhibition. 

Press contact: Josefine Hedlöf 

josefine@nymansur.com 

ABOUT NYMANS UR 1851

Since its establishment in 1851, Swedish company Nymans Ur has been a family business, and its flagship store is located at Biblioteksgatan 1 in the heart of Stockholm. Ever since the beginning, Nymans Ur has strived to offer the most professional service, and the most exclusive brand portfolio.

Today, AB Nymans Ur 1851 is one of the best known retailers of luxury watch brands in Sweden with four stores in Stockholm and Västerås, an in-house service department, and staff with expert knowledge. The service centre is amongst the largest and most modern workshops in Scandinavia, with the latest equipment and 13 certified, personally trained watchmakers. Nymans Ur 1851 is an authorized Rolex retailer and is home to the only Rolex shop-in-shop nationally.

ABOUT ROLEX

Rolex, the Swiss watch brand headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self- winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and nishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes. 

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