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USB stick 2019 in a surfboard-like shape by David Trubridge

Press release   •   Apr 05, 2019 15:28 CEST

Offecct's unique USB stick 2019 is designed by David Trubridge.

Offecct has since 2010 developed a new USB stick loaded with the year’s news, images and press releases. Each USB stick is individually designed by some of our renowned designers. The 2019 stick is designed by David Trubridge, who also has created a seating furniture in Offecct Lab for 2019.

At the turn of the millennium the USB stick had become an indispensable object in our life, allowing us to easily transport information between devices. Over the years the speed at which the information could be transfered increased as did the storage capacity. Despite the rapid pace in which new software have made information travel through air, the USB stick has endured as a trusted tool in our everyday toolkit.

Offecct has always strived to improve the work- and meeting place with design, be it byimproving air quality or reducing unwanted sounds and waste. Now, the dream of a paperless office might not be fulfilled in this decade, but in 2010 Offecct took an initiative and asked Swedish architects Claesson Koivisto Rune to design a USB stick that ought to be as sophisticated as a building. The result was an object with a flat base and sleek body which made it easy to place and locate when needed and beautiful to look at when not.

Offecct USB 2019; a limited, unique design by David Trubridge
With its surfboard-like shape it symbolizes the contact between humans and nature, something that is essential in David Trubdrige’s work. The USB is a limited edition and is available in our stand E19-F18 in hall 20 at Salone del Mobile, 9th-14thof April.

Offecct Lab
In Offecct Lab we present Waka. Offecct Lab is a department within Offecct where new techniques, materials and forms are tried and tested in order to move the furniture industry forward. It is a part of Lifecircle, Offecct’s strategic work with sustainable design. This is the second collaboration between Offecct and David Trubridge after the acoustic room divider Membrane, which was launched in 2013.

“The inspiration for this furniture goes all the way back to the ’70s when I studied to become a naval architect. This furniture is derived from the lines in a boat construction and resembles something that floats, something dreamy that you can drift away on,” says David Trubridge.

Offecct AB is a entrepreneur- led company with its headquarters and production in Tibro, Sweden. The company was founded in 1990 by Kurt Tingdal (CEO) and Anders Englund (Design Manager). They are both still actively involved in the company. The group has 75 employees and sales of SEK 180 million. The business is run in own premises which have a total area of around 20 000 m 2. The company has showrooms in Stockholm, Gothenburg and Tibro (SE), Oslo (NO), Copenhagen (DK), London (UK), Rotterdam (NL), Düsseldorf (DE) and Milan (IT). Offecct is since 2017 a part of the Flokk - the market leader in the design, development and production of workplace furniture in Europe. Read more on flokk.com 

For more information, please contact:
PR manager Katarina Fellbrant, +46(0)709 99 77 71, katarina.fellbrant@offecct.se
Press support and images: Linn Engelmark, +46 (0)70 87 20 215, linn.engelmark@offecct.se

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