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Open hires ex-Ottoboni and DDB Account Director Daniel Askergren to meet strong client demand

Press Release   •   Sep 20, 2016 19:48 CEST

Daniel Askergren, new Senior Account Director at Open Communications in Stockholm

Open Communications announces that Daniel Askergren has joined its Stockholm creative hub as Senior Account Director. From strategy to brand activation in multiple channels, he brings deep knowledge of both B2B and B2C brands with more than 15 years of international experience.

Prior to joining Open, Daniel was Senior Account Director at Ottoboni, one of Sweden’s largest digital agencies, and earlier Nordic Client Service Director at DDB Stockholm where he worked to develop their Nordic offering. Prior to that he served as Key Account Director at Fältman & Malmén / Draftfcb, working extensively with HP and helping to establish their on- and off-line marketing communications strategies.

“I was attracted to Open’s clear profile of working on complex international assignments for ambitious brands,” says Daniel Askergren. “They are focused, have wind in their sails right now and are doing some amazing work for their clients.”

Digital. Social. Content. 
Daniel’s client portfolio includes a diverse mix of companies ranging from Telia, Eurocard, Husqvarna, Nordea and HP to Plannja and Ruuki Construction. Over the years, he has worked extensively in a 360-degree approach to create brand experiences that drive business – whether it involves digital, social, content marketing, film or more.

At the forefront of digital
“Daniel is a proven leader with both a strategic mind and hands-on knowledge of how to activate projects through a range of communication channels to drive client growth,” says Gunilla Lundström, CEO and partner at Open. “He has been at the forefront of strategic digital development, something I believe will be highly beneficial for our clients.”

World-class work - right from Stockholm
Daniel is the latest in a string of top-level hires at Open, which Lundström says is part of a strategy started a three years ago when she entered as CEO and Partner. “Clients appreciate working with senior communication experts that are quick, nimble and deliver world-class work,” she says. “They want to deal directly with people who know what they’re doing,” adds David Gray, Founder & Creative Director at Open.

Tell your story to the world - in English. Open Communications is a creative and strategic independent brand communications agency headquartered in Stockholm that serves a host of international brands. Roughly two-thirds of its clients are based outside Sweden. Founded in 2001, Open’s clients include Xylem (Flygt), Andritz Separation (Austria), Sandvik (Sweden and Shanghai), Ericsson, H&M, Etteplan, H&M, Ovako, Fresnius Kabi (Germany), Mengus, Mynewsdesk and Perkin Elmer (USA). The company has a multicultural staff and works primarily in English. Together with its partners, Open has won more than 100 international awards including Guldägg, a Silver CyberLion, Epica, Clio, and more.

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