Open Communications challenges Hyper Island students to reinvent brand storytelling for the digital age
Pressmeddelanden • 2012-11-20 10:00 CET
In today’s fragmented digital landscape, it’s easy to see why companies are struggling to tell their brand stories in honest, engaging and coherent ways. Should brands co-create content with consumers and morph into whatever people want them to be, or keep a tighter grip over their brand experiences? How do you strike the balance between control and collaboration?