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Open turns candy cables into a sweet global campaign for Habia Cable.

Open turns candy cables into a sweet global campaign for Habia Cable.

News   •   Mar 28, 2017 13:16 CEST

To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!

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Colorful Habia cables set high standards worldwide

Colorful Habia cables set...

The bright colors used by Habia Cables for their state-of-the-art customized cables actually serve a purpose. They tell demanding custome...

License Creative Commons Attribution
Photographer / Source Habia Inhouse
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187 KB • 572 x 574 px

Customized candy cables mirror Habia Cables own offering

Customized candy cables m...

Do you like luscious apple? Delicious strawberry? In a co-creation campaign with its global customers, Habia Cables, together with Open C...

License Creative Commons Attribution
Photographer / Source Maria Berglund
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1.5 MB • 2448 x 3264 px

Luscious candy cables offer a sweet surprise

Luscious candy cables off...

Hundreds and hundreds of gift boxes brimming with candy cables were sent out to Habia Cable’s global customers to mark their 75th Anniver...

License Creative Commons Attribution
Photographer / Source Open Communications
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949 KB • 3272 x 1681 px

Habia Cables sends a sweet message to its customers

Habia Cables sends a swee...

Open is pleased to team up with Habia Cables to launch a communications campaign around its 75th Anniversary. The company sent out boxes ...

License Creative Commons Attribution
Photographer / Source Bsmart
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Size

222 KB • 572 x 574 px