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Open turns candy cables into a sweet global campaign for Habia Cable.

Open turns candy cables into a sweet global campaign for Habia Cable.

News   •   Mar 28, 2017 13:16 CEST

To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!

Images 3 hits

Customized candy cables mirror Habia Cables own offering

Customized candy cables m...

Do you like luscious apple? Delicious strawberry? In a co-creation campaign with its global customers, Habia Cables, together with Open C...

License Creative Commons Attribution
Photographer / Source Maria Berglund
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1.5 MB • 2448 x 3264 px

Why sales teams are turning to interactive sales tools

Why sales teams are turni...

With all due respect to PPT and printed brochures, many sales teams today are taking advantage of interactive brochures with embedded vid...

License Creative Commons Attribution
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961 KB • 2038 x 1646 px

Open supports Xylem to launch groundbreaking Flygt pumping system with integrated intelligence

Open supports Xylem to la...

With today's exploding urban populations, the need for smarter ways to transport wastewater is greater than ever. New thinking and techno...

License Creative Commons Attribution
Photographer / Source Pål Allan / C2
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1.88 MB • 3585 x 1831 px