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​There's a Power Woman in Every Woman

There's a Power Woman in Every Woman

What is a Power Woman?

Company founder Anna Wretling often have to answer this exact question.

– The issue in Sweden is that we're caught up with achievements, that a PowerWoman has to accomplish something spectacular, but that's not what it's all about. It's not what you do – it's who you are, Anna says.

Anna often describes herself as someone who always goes against the grain, and that she named her company PowerWoman surprised no one.

– Power Woman is about being an independent woman, who stands up for what's hers. I want to spread this attitude through training and sportswear. For American women, this is already a lifestyle and their clothing reinforce who they already are.

For Anna Wretling, the PowerWoman expression has always been a founding principle. The fact that clothes would spread the message that women should be proud of themselves was more of a coincidence – and result of her own training.

Read the full article in english here:

Ämnen

  • Friluftsliv

Kontakter

Anna Wretling

Presskontakt Founder

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​There's a Power Woman in Every Woman
  • ​There's a Power Woman in Every Woman
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  • ​There's a Power Woman in Every Woman
  • Licens: Medieanvändning
    Innehållet får laddas ner, användas och delas i olika mediekanaler av t.ex. journalister, bloggare, krönikörer, opinionsbildare etc., i syftet att förmedla, redogöra för och kommentera ert pressmeddelande, inlägg eller information, så länge innehållet används oförändrat och i dess helhet. Upphovsmannen ska anges i den omfattning och på det sätt god sed kräver (vilket bl.a. innebär att fotografer till bilder nästan alltid måste anges).
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Relaterat innehåll

The Extreme Athlete Who Walks Her Own Path

If you follow her on Instagram, you will see how she crawls up slopes, balances on bridges, tests ballet and does yoga exercises with her children. Ticking an Ironman off the list is only a part of the great training puzzle. – I was one out of seventeen women who reached the summit in the Norseman (the world's toughest extreme triathlon). It was something I'll never forget, says Anna.

We are ready to open up our shop window to the world

– My company is scalable. I own the brand, the entire production and the customer base. My vision is boundless and my business model is therefore worldwide. Products are sold around the clock and the garments are not season-bound. The global potential is enormous, says Anna. An initial experiment, now a full-time job has important purpose: to show and advance the enormous power of women.