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Looking Beyond the Immediate Customer
Summertime is a slow time for candy sales. That’s bad for Hershey’s and bad
for its retailer customers. Looking for a way to pump up purchasing during
this period, Hershey’s studied how consumers use chocolate during the warm
summer months. Their work led them to the popularity of s’mores, that delicious
combination of toasted marshmallows, slightly melted chocolate, and graham
crackers.
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License:
Media Use
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- File format: .pdf
Topics
- Computers, computer technology, software
Categories
- hershey's
- choklad
- försäljningsstrategier
- kundreferens
- casestudie