GINA TRICOT TEAMS UP WITH TOP INFLUENCER BIANCA INGROSSO IN BIG SUMMER CAMPAIGN

Gina Tricot is now launching its big summer campaign and the face behind it is none other than TV star, entrepreneur and top influencer, Bianca Ingrosso. She, and two of her best girlfriends, Lovisa Worge and Josefine Caarle, will explore some of the top summer vacation destinations and share their best tips as part of the fashion chain’s new campaign.

We’ve enjoyed Bianca Ingrosso’s sparkling personality in the Swedish reality series, “Wahlgrens Värld”. She also delights and spreads joy as a jury member for the talent show, “Talang”. More than a million fans follow Bianca each day in her various social media platforms and she is one of Sweden’s hottest influencers and most popular media profiles.In Gina Tricot’s big summer campaign, we tag along with Bianca and two of her closest friends, Lovisa Worge and Josefine Caarle, to Bianca’s other home country, Italy, and one of her favourite vacation spots, dreamy Portofino!

“Collaborating with Gina Tricot has been a dream of mine for many years. I feel like I need to pinch myself to know that all of this is real. Being the face behind their summer campaign is just so, so exciting! It’s a big thing to wrap my head around, knowing that my face will soon be on posters in Gina Tricot stores and on their website. Wow! My interaction with everyone at Gina Tricot has been so much fun and I am extremely proud,” says Bianca Ingrosso.

Everything in the summer campaign with Bianca is unscripted and captured in the moment. During the trip and photo sessions, customers and followers have gotten a behind-the-scenes look and a chance to follow Bianca and her friends daily updates. Of course, we also get to see how the girls style all the trendy vacay looks for summer, where the focus is on colourful dresses, jeans shorts, print tops, jumpsuits and IT accessories.And, the forum for it all gives customers and followers the opportunity for a close-up look and feeling of participation.

“Working with Bianca Ingrosso has been a lot of fun and it’s also been extremely worthwhile to experience the value of influencer marketing. Our followers and customers have even gotten the chance to vote on who they’d most like to see us collaborate with. And we’ve listened! We always want to be up-to-date and in sync with our customers, always striving to boost their experience. It’s one of the reasons why we’ve worked with extremely short lead times...with just a week between campaign production and the launch in stores and online. We’re big fans of Bianca! We love her bubbly personality and authenticity with her followers. She’s always genuine and real.That’s also why we love this campaign so much, it exudeslots of vacay happiness and true friendship,” says Anna Appelqvist, New Business Director at Gina Tricot.

The clothing featured in the summer campaign with Bianca Ingrosso will be sold in selected stores and online at ginatricot.com as of 16 May 2019.