REDKEN for Alberta Feretti MFW AW14

ALBERTA FERETTI
FALL - WINTER 2014

Hair by Guido, Redken Global Styling Director

Redken Global Styling Director used satinwear 02 prepping blow-dry lotion to give the hair a soft and smooth texture prior to styling the hair. While Guido departed from natural hair for Alberta Ferretti, he did weave in elements of ease with the looseness of the ponytail.The style felt easy and romantic, especially since the loose ponytail allowed for small pieces to fall out around the face."The hairstyle for Alberta Ferretti is simple and romantic,which is consistent with the designer's aesthetic. I used satinwear 02 prepping blow-dry lotion and then did a blow dry using large round brushes to give the hair a clean and sophisticated finish. Once the hair was pulled back into a loose low ponytail, I pulled out small pieces around the face to soften the style. Flyaways, messy partings and loose pieces are all little nuances that make a hairstyle feel romantic."  

-Guido, Redken Global Styling Director

Redken Products Used:

-satinwear 02 prepping blow-dry lotion

-pillow proof blowdry two day extender 

Create the Look:

1. Apply satinwear 02 prepping blow-dry lotion to damp hair

2. Blowdry hair with large round brush

3. Create a messy natural part

4. Spray pillow proof blowdry two day extender on mid-lengths and ends

5. Pull hair back into a loose, low ponytail below the nape of the neck

6. Secure hair with elastic

7. Wrap a small piece of hair around the elastic to conceal it

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

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