Nyhet -

REDKEN for Alexander MqQueen PFW AW14

ALEXANDER MQQUEEN
FALL - WINTER 2014

Hair by Guido, Redken Global Styling Director

Redken Global Styling Director Guido wove together futuristic design elements with a classic Elizabethan hairstyle to create the truly unique McQueen look this season. Once the hair extensions were attached just above each temple, Guido and his team applied shape factor 22 sculpting cream paste before braiding the hair in a spiraled design around the model's head. The extensions were left to hang free on each side, which greatly juxtaposed the tightness and constraint of the style. Pillow proof blowdry two day extender was added to the extensions at the end to create a matte finish to the hair. "The hairstyle for McQueen is interesting in that you aren't quite sure if the hair is paying homage to the past or a window into the future. There are certainly historical references at play, namely from the Elizabethan era; however, the long extensions on each temple offsetting the spiraled braids makes one unsure of where to place this style on a timeline. It's romantic and innocent, yet dark and punk in a way. It's anything but simple easy hair, both to create and to digest, which is what makes the McQueen show so noteworthy."

-Guido, Redken Global Styling Director

Redken Products Used:

-shape factor 22 sculpting cream paste

-pillow proof blowdry two day extender 

Create the Look:

1. Attach a small extension above each temple

2. Create cornrows going all the way around the head, smoothing out any flyaways with shape factor 22 sculpting cream paste as you go

3. Flat iron the two extensions hanging in the front

4. Spray pillow proof blowdry two day extender on the extensions for a matte finish

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, 'beauty websites' or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram; Instagram.com/redkensweden

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Relaterade länkar

Ämnen

  • Skönhet

Kategorier

  • redken
  • hair styling
  • fashion week

Kontakter

Anna-Karin Wikstrand

Presskontakt PR & Communications Manager L'Oréal Professionnel, Kérastase, Shu Uemura, Redken, Matrix, Pureology +46 76 536 5437

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