REDKEN for Bottega Veneta MFW AW14

BOTTEGA VENETA
FALL - WINTER 2014

Hair by Guido, Redken Global Styling Director

Redken Global Styling Director Guido used extensions to add a twist on a classic ponytail. Once the extensions were in place, Guido used fabricate 03 heat active texturizer and a flat iron to achieve the blunt straight finish at Bottega Veneta.The hair for Bottega Veneta is clean and sharp, which is a bit of a departure from previous seasons. In the past, the hairstyles were easier, softer and more natural. A sort of 90's minimalism inspired me, so the hair is simple with blunt lines. Hair extensions were used to create a very long fake ponytail that resembles the same thickness and consistency of a horse's tail. There is certainly an intended element of artificiality to the hair."

-Guido, Redken Global Styling Director

Redken Products Used:

-align 12 protective straightening lotion

-fabricate 03 Heat Active Texturizer

-forceful 23 super strength finishing spray

Create the Look:

1. Apply align 12 protective straightening lotion on damp hair

2. Blow dry hair with natural bristle brush

3. Comb hair back into a tight ponytail and fasten with an elastic

4. Wrap hair extensions around the ponytail

5. Spray fabricate 03 Heat Active Texturizer on ponytail

6. Use a flat iron to make the hair stick straight

7. Take a small piece of hair and wrap it around the ponytail to conceal extensions

8. Use pins to secure wrap

9. Spray forceful 23 super strength finishing spray to clean up any flyaways

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

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