REDKEN for Christian Dior PFW AW14

CHRISTIAN DIOR
FALL - WINTER 2014

Hair by Guido, Redken Global Styling Director

Redken Global Styling Director Guido created an urban look for Dior that real women could easily incorporate into their street styles. Once the hair was blown out with a cocktail of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion, Guido used forceful 23 super strength finishing spray to get the hair to lay flat as the models walked the runway. It's a little bit sporty and a whole lot of sophistication for the Dior look this season."The look for Dior is a very minimal idea of sophisticated hair. I wanted to create a wearable hairstyle that would be translatable for everyday women, while still incorporating sculptural elements to the design. The hair was pulled back and flattened to really expose the model's head shape, which was elegant, but also felt kind of sporty in a way."

-Guido, Redken Global Styling Director

Redken Products Used:

-satinwear 02 prepping blowdry lotion 

Create the Look:

1. Apply a mixture of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion to damp hair

2. Blow dry hair straight back with a natural bristle brush (no parting)

3. HOT TIP: Apply large black headband so hair stays back and flat

4. When you are ready to go, take off headband and  spray with forceful 23 super strength finishing spray to hold shape

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

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