REDKEN for Prada MFW AW14

PRADA
FALL - WINTER 2014

Hair by Guido, Redken Global Styling Director

The hair for Prada is actually identical to the look Redken Global Styling Director Guido created for the eight women that were featured in the men's show. The Fall/Winter 2014 women's wear show was meant to be a continuation or a second act to the men's show, so the continuity of the hairstyles helped bridge the two collections together. Guido coated the hair from root to ends with flex move ability 05 and then used his hands, rather than a comb, to gather the hair into a low, tight bun."The Prada look features a very basic idea of hair. The ballerina-esque bun is minimal, imperfect and really shows off the model's unique features. I was inspired by Visconti films and ballerina dancers, who are often incredibly elegant but severe in many ways. Dancers always work with severity, which is why there is tightness to the hairstyle. Each of these girls is their own character, and I think the performance hair and makeup, paired with the Prada collection, makes it seem as if the dancers have changed their clothing, but left their hair and makeup untouched. There is something very elegant and sophisticated about this narrative."  

-Guido, Redken Global Styling Director

Redken Products Used:

-flex move ability 05 light weight defining cream-paste

Create the Look:

1. On dry hair, create a center part with finger

2. Apply flex move ability 05 section by section from root to ends

3. Gather hair with fingers to create a tight low ponytail

4. Secure hair with elastic

5. Twist hair into a ballerina bun

6. Secure bun with pins

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

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